Key Phrases That Should Make You Run
Advertising in general is meant to play with your emotions, reel you in and getcha. Business opportunity ads are no different but they often lack the subtly you’ll find in a soft drink commercial. If you stop and think about what you’re reading or hearing you might find yourself scratching your head. Here are a few terms that should be a red flag:
1. “Ground Floor Opportunity” – If you have to get in on the ground floor to make money that means that the individuals that “get in” after you have missed the opportunity. The people who “get in” after you would be your friends and family that you’ve “brought onboard”. So “ground floor opportunity” really translates to you’ll make money but your friends and family won’t.
2. “Catch the Wave” – If you don’t catch the wave you would be getting tossed around “under the wave”. Again similar to the “ground floor opportunity”.
3. “Make Millions” – It is true that there are a handful people in many businesses that have made millions but more importantly, is everyone making something? Many people making $500 – $1000 per month is much more indicative of a legitimate business than 2 or 3 making millions.
4. “Quick, Easy Money, From Home” – There is nothing quick and easy about building a real business. It doesn’t have to be painful, you should really enjoy it but you’ll put in a lot of hard work as you do so.
5. “Just Send Us $5” – You send them $5 to learn how to get in on the ground floor so you can catch the wave and make millions quickly and easily from home. Seven days later you get a letter in the mail that says the key to making millions is to photocopy that letter, put an ad online that says, “Just send us $5 and we’ll show you how to get in on the ground floor so you can catch the wave and make millions quickly and easily from home.” Then to receive your millions $5 at a time all you have to do is photocopy that letter and mail it to the next person.