As I think about researching any opportunities online one word comes to mind, “legitimate”, which for me translates to “not a scam” or “legally allowed”. If you knew for sure that the flashy ad, promising you all your dreams would come true was legitimate you might at least want to get more information. But how do you know? Well, it’s not all that difficult to find out actually. The first place to check is the Direct Selling Association at www.dsa.org. There are about 200 registered companies and if the company is listed there it has to be legal. That does not mean everyone makes money, it just means that the government isn’t shutting it down… yet. The next place to check is the Better Business Bureau, not just to see if they are listed but what is the company’s rating. Neither of these sources guarantees that it is a great company but it’s a good start.

Other areas to consider; what awards has the company won, how long have they been in business, what is the company’s debt load? One thing I would not recommend is simply Googling the company you are considering. Everyone has an opinion. In fact, some of them are just fabricated stories posted by competing businesses. If you are going to put your time and energy into something make sure you are getting your information from credible sources.

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